Real Estate problems are various but common to many agencies; in this article we will help you to identify and solve them, in order to emerge in this ultra-competitive market.
The biggest firms like Vonovia and Gecina in Europe, and Prologis in the US (as per the current marketcap) are widening their area of influence, taking advantace of the global real estate market growth.
Both if you represent an established firm or an emerging agency, you probably already know some major obstacles that obstruct your company’s positioning.
This is why we have created this short guide on how to beat or sneak around three main challenges for real estate agencies.
It looks so obvious that…it’s hard to solve.
Real estate agencies tremble when it’s about market expansion, as they follow the holy rule of get your position locally first, then think big.
Nonetheless, with the latest years’ incredible spikes in the housing capitalization, local marketplaces are becoming as busy and competitive as the global one.
In fact, demand keeps widely exceeding supply: in the UK, for example, we saw a decrease of 38% of the stock of homes for sale in the past 5 years.
This is why even a new born agency might want to consider exploring foreign markets, say with a specific or broader focus.
Eventually, studies proved that multi-language, international platforms can lure 20 times more buyers than a national portal.
Lead generation is a key point for any business: luckily, the real estate market is experiencing a high level of demand that keeps the pipeline full.
The question is: how to secure all of those buyers?
1.Exploiting a high-authority-domain website
Both if you are a newborn or an established company, you want to constantly take care of your portal positioning.
This means keep posting, working on SEO metrics and knowing how to leverage on the ever-changing Google algorithms.
2.Build ad campaigns while cutting cost
Ads digital and analogic campaigns are the most effective ways brands have to promote themselves. However, they are based on marketing strategies which need to be tested, and kept active with usually high costs.
In this sense, a housing portal where to enlist your property can compete on your behalf, taking care of having a great ranking and putting it available for other businesses.
This will spare you the cost of constructing a marketing strategy, cut the ads costs and give you an active technical support.
The big deals are out there with long-term rentals and properties purchases, but many forget that there is another option.
To solve one of the major real estate problems, including holiday rentals for some property in your portfolio represent a good alternatives in terms of earning.
And cashflow is always a good point when it’s about convincing owners.
For this reason, we have dedicated part of our ads campaign specifically for vacation properties (you can estimate length and cost of a promotional action here).
As we believe in the future of the real estate market, at Realigro, we incentivise agencies with several benefits:
First, we charge no commissions for the sale process.
Secondly, with an easy, high converting sale flow it is possible to increase your chances of securing buyers.
Moreover, you can access a broader spectrum of prospects thanks to translations included in 24 languages.
Check here how to improve the performance of your real estate business.
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